Marketing strategy for hotel and tourist complex companies
VA Bondarenko, IN Efremenko, VA Larionov - 2019 - um.edu.mt
… of building relationships and customer service. Practical … system of hotel enterprises when
planning marketing programs. … Marketing activities to improve consumer loyalty to the hotel …
planning marketing programs. … Marketing activities to improve consumer loyalty to the hotel …
Marketing management in the sphere of hotel and tourist services
NY Goryushkina, DV Shkurkin, AS Petrenko… - … and Marketing, 2016 - dergipark.org.tr
… market of hotel complexes has to implement the marketing strategy of development, encouraging
the client … on the development of the hotel improve the market competitiveness of the …
the client … on the development of the hotel improve the market competitiveness of the …
Improving customer relationship management in hotel industry by data mining techniques
M Danubianu, VC Hapenciuc - Annals of the University of Craiova …, 2008 - ceeol.com
… processes such as sales, marketing, and customer service. … consumer-information systems
can be a difficult task, some … instance, hotel marketers can increase promotional efforts in Iasi …
can be a difficult task, some … instance, hotel marketers can increase promotional efforts in Iasi …
Positioning of hotel services manufacturers in regional market according to ranking of marketing approaches: methodology and empirical studies
EI Makrinova, EO Svyataya, GN Strukov… - … Environment as a Tool …, 2017 - Springer
… marketing complex possibilities, hotels can form a strategy of … at a consumer, for the purpose
of increase of satisfaction and … “key” indicators of hotel services of marketing complex of the …
of increase of satisfaction and … “key” indicators of hotel services of marketing complex of the …
Marketing strategies and performance of large hotels in Nairobi County
PL Wawira - 2016 - erepository.uonbi.ac.ke
… It would have proven difficult to analyze and evaluate the … to be strategies adopted by the
hotels and improved hotel … (shareholder return), customer experience, social responsibility (…
hotels and improved hotel … (shareholder return), customer experience, social responsibility (…
The use of branding and market segmentation in hotel marketing: A Conceptual Review
YH KHAN, SMA HAKEEM… - Journal of Tourism …, 2018 - dergipark.org.tr
… creation makes the management of hotels more complex and … the entire customer experience
for commercial success. … increase with increasing consumer choice, 24hr service and …
for commercial success. … increase with increasing consumer choice, 24hr service and …
Customer relationship management and hotel performance: the mediating influence of marketing capabilities—evidence from the Malaysian hotel industry
… their service and product and increase value to customers, … customer experience. Thus,
the study also attempts to provide … Given the strong competition in the hotel sector, it is difficult …
the study also attempts to provide … Given the strong competition in the hotel sector, it is difficult …
Marketing strategies for hotel industry internationalization in Morelia
… is to propose strategies of marketing that promote the internationalization of hotel industry in
… (992), competition intensifies it more difficult to establish a strategy to achieve a sustainable …
… (992), competition intensifies it more difficult to establish a strategy to achieve a sustainable …
Marketing Mix Strategy Implementation for Business Plan at LH Hotel
J Widardi, TYR Syah, R Indradewa… - Journal of …, 2020 - kemalapublisher.com
… .com, mister aladin and customer service), the starting time … To get positive customer results
is very difficult, it is easiest to … marketing campaigns to increase the existence of products / …
is very difficult, it is easiest to … marketing campaigns to increase the existence of products / …
[PDF][PDF] Customer care and customer satisfaction in Hotels, A case study of Sheraton hotel
N Christine - A research submitted to Makerere University in partial …, 2011 - academia.edu
… to examine customer care strategies used by Sheraton hotel, … to improve customer care
services and so customer care … get customers but very difficult to retain them and more difficult to …
services and so customer care … get customers but very difficult to retain them and more difficult to …