Marketing strategy for hotel and tourist complex companies

VA Bondarenko, IN Efremenko, VA Larionov - 2019 - um.edu.mt
… of building relationships and customer service. Practical … system of hotel enterprises when
planning marketing programs. … Marketing activities to improve consumer loyalty to the hotel

Marketing management in the sphere of hotel and tourist services

NY Goryushkina, DV Shkurkin, AS Petrenko… - … and Marketing, 2016 - dergipark.org.tr
market of hotel complexes has to implement the marketing strategy of development, encouraging
the client … on the development of the hotel improve the market competitiveness of the …

Improving customer relationship management in hotel industry by data mining techniques

M Danubianu, VC Hapenciuc - Annals of the University of Craiova …, 2008 - ceeol.com
… processes such as sales, marketing, and customer service. … consumer-information systems
can be a difficult task, some … instance, hotel marketers can increase promotional efforts in Iasi …

Positioning of hotel services manufacturers in regional market according to ranking of marketing approaches: methodology and empirical studies

EI Makrinova, EO Svyataya, GN Strukov… - … Environment as a Tool …, 2017 - Springer
marketing complex possibilities, hotels can form a strategy of … at a consumer, for the purpose
of increase of satisfaction and … “key” indicators of hotel services of marketing complex of the …

Marketing strategies and performance of large hotels in Nairobi County

PL Wawira - 2016 - erepository.uonbi.ac.ke
… It would have proven difficult to analyze and evaluate the … to be strategies adopted by the
hotels and improved hotel … (shareholder return), customer experience, social responsibility (…

The use of branding and market segmentation in hotel marketing: A Conceptual Review

YH KHAN, SMA HAKEEM… - Journal of Tourism …, 2018 - dergipark.org.tr
creation makes the management of hotels more complex and … the entire customer experience
for commercial success. … increase with increasing consumer choice, 24hr service and …

Customer relationship management and hotel performance: the mediating influence of marketing capabilities—evidence from the Malaysian hotel industry

AA Mohammed, BB Rashid, SB Tahir - Information Technology & Tourism, 2017 - Springer
… their service and product and increase value to customers, … customer experience. Thus,
the study also attempts to provide … Given the strong competition in the hotel sector, it is difficult

Marketing strategies for hotel industry internationalization in Morelia

OHP Rendón, RM Martínez, MSR Flores - Procedia-Social and Behavioral …, 2014 - Elsevier
… is to propose strategies of marketing that promote the internationalization of hotel industry in
… (992), competition intensifies it more difficult to establish a strategy to achieve a sustainable …

Marketing Mix Strategy Implementation for Business Plan at LH Hotel

J Widardi, TYR Syah, R Indradewa… - Journal of …, 2020 - kemalapublisher.com
… .com, mister aladin and customer service), the starting time … To get positive customer results
is very difficult, it is easiest to … marketing campaigns to increase the existence of products / …

[PDF][PDF] Customer care and customer satisfaction in Hotels, A case study of Sheraton hotel

N Christine - A research submitted to Makerere University in partial …, 2011 - academia.edu
… to examine customer care strategies used by Sheraton hotel, … to improve customer care
services and so customer care … get customers but very difficult to retain them and more difficult to …