New conditions of the functioning of higher education institutions have already changed the approaches to organizing their activities in the direction of reforming the management system. It happened in accordance with modern standards of flexible response to current challenges and potential impacts in the future, the level of management competences and the content of professional growth reserves. That is, the higher education institution definitely becomes a full participant in market relations. Furthermore, in spite of a clear social function, it acts as a business entity in the educational services market.