VECTOR OF THE EFFECTIVENESS OF THE COMPANY'S STRATEGY

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DOI:

https://doi.org/10.30890/2709-2313.2023-22-02-020

Keywords:

enterprise strategy, strategy effectiveness, vector analysis, strategy vector, opportunity vector

Abstract

The article proposes a methodology for selecting and evaluating the strategies of enterprises applying the vector analysis, which allows to take into account the real opportunities of the enterprise to achieve its strategic goals and implement the chosen

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References

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Dubihlela, J., & Sandada, M. (2014). Impact of strategic planning on small and medium-sized Enterprises (SMEs) Performance: The role of employee participation, implementation incentives and evaluation and control. Journal of Economics, 5(1), 45-55.

Koval, Z. (2019) Evaluation of efficiency of marketing strategies of enterprises by factor analysis methods. Journal of scientific works «Economic Innovations» of the Institute of Market Problems and Economic and Environmental Research. National Academy of Sciences of Ukraine. Vol. 1. №1 (70). 132-142.

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Ковальчук, Т.М. (2016) Стратегічний аналіз фінансового потенціалу підприємства. Економіка і суспільство. № 7. 933–938.

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Published

2023-09-30

How to Cite

Koval, Z. (2023). VECTOR OF THE EFFECTIVENESS OF THE COMPANY’S STRATEGY . European Science, 1(sge22-02), 74–81. https://doi.org/10.30890/2709-2313.2023-22-02-020

Issue

No. sge22-02 (2023): The level of development of science and technology in the XXI century '2023

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