THE INFLUENCE OF SOCIAL MEDIA ON AGRARIAN CONSUMER BEHAVIOR: KEY FINDINGS AND SMM STRATEGIES
DOI:
https://doi.org/10.30890/2709-2313.2024-31-00-029Keywords:
Social Media Marketing (SMM), agrarian consumer behavior, agriculture, user-generated content (UGC), consumer engagementAbstract
The integration of Social Media Marketing (SMM) into consumer behavior presents both opportunities and challenges for stakeholders within the agricultural industry. This article aims to explore the influence of social media on agrarian consumer behavior bMetrics
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