ASSORTMENT PORTFOLIO OF A TRADING COMPANY AND CONSUMER REQUESTS: A STUDY OF MUTUAL INFLUENCE

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DOI:

https://doi.org/10.30890/2709-2313.2024-33-00-011

Keywords:

assortment portfolio, trading company, consumer segmentation, mutual influence

Abstract

The issue of the mutual influence of consumer segments and the formation of an assortment portfolio of a trading company is considered.The assortment was studied according to its structure on the example of an enterprise specializing in the sale of perfu

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Published

2024-10-30

How to Cite

Pavlova, V. (2024). ASSORTMENT PORTFOLIO OF A TRADING COMPANY AND CONSUMER REQUESTS: A STUDY OF MUTUAL INFLUENCE. European Science, 2(sge33-02), 7–15. https://doi.org/10.30890/2709-2313.2024-33-00-011

Issue

No. sge33-02 (2024): Intellectual and technological potential of the XXI century '2024

Section

Chapters

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This work is licensed under a Creative Commons Attribution 4.0 International License.