ECONOMIC MECHANISM FOR THE INTRODUCTION OF DIGITAL MARKETING AS A STRATEGIC TOOL FOR THE DEVELOPMENT OF SOCIO-ECONOMIC SYSTEMS

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DOI:

https://doi.org/10.30890/2709-2313.2024-35-00-026

Keywords:

digital marketing, economic mechanism, socio-economic systems, strategic instrument, competitiveness, sustainable development

Abstract

The article studies the economic mechanism of introduction of digital marketing as a strategic tool for the development of socio-economic systems. The main components of the mechanism are considered, including financial, organizational and technological a

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Published

2024-12-30

How to Cite

Yanchuk, T. (2024). ECONOMIC MECHANISM FOR THE INTRODUCTION OF DIGITAL MARKETING AS A STRATEGIC TOOL FOR THE DEVELOPMENT OF SOCIO-ECONOMIC SYSTEMS. European Science, 3(sge35-03), 148–168. https://doi.org/10.30890/2709-2313.2024-35-00-026

Issue

No. sge35-03 (2024): Science and education as the basis for the modernization of the world order '2024

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Chapters

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This work is licensed under a Creative Commons Attribution 4.0 International License.