STRATEGIC MANAGEMENT AS A BASIS FOR COMPETITIVE DEVELOPMENT OF ENTERPRISES
DOI:
https://doi.org/10.30890/2709-2313.2024-35-00-042Keywords:
Strategic management, sustainable development, innovation strategies, competitive advantages, adaptive strategies, business adaptationAbstract
In market environment, it is important for enterprises to implement adaptive strategies that can respond to constant market fluctuations and technological innovations. The role of strategic management in achieving sustainable development is crucial, as itMetrics
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