INNOVATIVE FORMS OF TOURISM DEVELOPMENT IN RURAL AREAS
DOI:
https://doi.org/10.30890/2709-2313.2025-41-08-017Keywords:
management, tourism, destination, rural areasAbstract
One of the basic economic tasks solved in the field of tourism is the generation of additional sources of income and the creation of new jobs in rural areas. In this context, rural green tourism is one of the most practical areas of economic activity forMetrics
References
Kozhukhіvska, R., Parubok, N., Petrenko, N., Podzihun, S., & Udovenko, I. (2017). Methods of assessment of efficiency of creating regional innovative clusters for dynamic development of economics. Investment Management and Financial Innovations, 14(3), 302-312. doi:10.21511/imfi.14(3-2).2017.01
Sakovska, O., Kozhukhivska, R., Kustrich, L., Gomeniuk, M., & Podzihun S. (2023). Improvement of the Marketing Management System of Tourism and Hospitality Industry Enterprises on the Basis of Innovations. Lecture Notes in Networks and Systems, 485, 881-895 https://doi.org/10.1007/978-3-031-08093-7_58
Okhota, V.I. (2016). Marketing territories as a tool for entering the national and global market for tourist destinations. Sustainable economic development, 3(32), 182-188.
Dudkina, O. (2016). Marketing territories as a tool for ensuring competitive development. Regional aspects of the development of productive forces in Ukraine, 21, 9-13.
Rohozina, A., & Nahorniak, T. (2024). Territorial marketing as a brand promotion tool]. Proceedings from: Applied aspects of modern interdisciplinary research: materials from the First All-Ukrainian Scientific and Practical Conference, (26 November, 2021). Vinnytsia: DoNU imeni Vasylia Stusa, 185-188.
Nemyrovska, O.V. (2023). Territorial marketing as a facilitator of partnership development between the public and private sectors. Marketing environment, 75, 37-43. DOI: https://doi.org/10.32782/infrastruct75-7.
Kuksa, V.M. (2018). Formation of Ukrainian cities' brands as a necessary component of their development. Financial area, 3 (31), 110-117.
Sydoruk, A.V., Bortnykov, Ye.H., & Liuta, D.A. (2021). Analysis of the development of a tourism brand identity (using the example of Zaporizhzhia). Regional Economy, 3, 67-72. https://doi.org/10.36818/1562-0905-2021-3-7
Omelianenko, V., Omelianenko, O., & Miroshnichenko, Ya. (2024). Conceptual foundations and applied aspects of marketing territorial infrastructure in the context of community development (project approach). Digital Economy and Economic Security, 2(11), 123-130. https://doi.org/10.32782/dees.11-19
Hurhula, T.V. (2019). Territorial marketing in the context of cooperation between territorial communities. Bulletin of Khmelnytsky National University, 5, 90-93.
Kravtsiv, I.K. (2016). Marketing of rural areas in the development of the regional economy: problems, tasks, prospects. Regional Economy, 2, 129-135.
Makhynia, S.O. (2024). Rural tourism as a promising direction for the development of rural areas. Agrosvit, 14, 83-90. DOI: 10.32702/2306-6792.2024.14.83.
Varnaby, G. (2024). Place Marketing and Temporality. London: Taylor & Francis. DOI: https://doi.org/10.4324/9781032689937
Kotler, P., Haider, D., & Rein, I. (1993). Marketing Places. Attracting Investment, Industry and Tourism to Cities, States, and Nations. New York: Maxwell Macmillan Int.
Kavanagh, S.A., Hawe, P., & Shiell, A. (2022). Soft infrastructure: the critical community-level resources reportedly needed for program success. BMC Public Health, 22, 420. DOI: https://doi.org/10.1186/s12889-022-12788-8
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Authors
This work is licensed under a Creative Commons Attribution 4.0 International License.
