PREREQUISITES AND METHODS OF STRATEGIC INFLUENCE OF BRANDS ON CONSUMER BEHAVIOR AND FORMATION OF BRAND STRATEGY
DOI:
https://doi.org/10.30890/2709-2313.2025-44-03-014Keywords:
branding, brand strategies, rational consumer behavior, irrational consumer behavior, AI, VR, XRAbstract
Researching consumer behavior, forming such behavior and influencing it is one of the key topics of branding, especially in the formation of brand strategies.Understanding that consumer behavior can be both irrational and rational, we understand that apMetrics
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