IMPLEMENTING MARKETING INNOVATIONS IN COMMUNICATION MIX AND PRODUCT PROMOTION AS A COMPETITIVE ADVANTAGE OF EU ENTERPRISES

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DOI:

https://doi.org/10.30890/2709-2313.2024-33-00-004

Keywords:

marketing innovation, marketing communication mix, digital marketing, competitive advantage, EU enterprises

Abstract

According to the results of the study, the leading role of marketing innovations in the EU countries related to new methods and technologies of promotion has been identified. This allows the authors to assume the strategic role of integrated marketing co

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Published

2024-10-30

How to Cite

Taranenko, I., Mishustina, T., & Yaremenko, S. (2024). IMPLEMENTING MARKETING INNOVATIONS IN COMMUNICATION MIX AND PRODUCT PROMOTION AS A COMPETITIVE ADVANTAGE OF EU ENTERPRISES. European Science, 2(sge33-02), 39–47. https://doi.org/10.30890/2709-2313.2024-33-00-004

Issue

No. sge33-02 (2024): Intellectual and technological potential of the XXI century '2024

Section

Chapters

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Copyright (c) 2024 Authors

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This work is licensed under a Creative Commons Attribution 4.0 International License.