No. sge26-04 (2024): Science for modern man '2024

Chapters

• HUMAN CAPITAL: DISPLAY IN THE ACCOUNTING AND REPORTING OF ENTERPRISES

  Yuliia Peniak, Vladimir Lukin

  35-43

• IMPROVEMENT OF THE INVESTMENT AND INNOVATION ACTIVITY MANAGEMENT MECHANISM OF THE ENTERPRISE

  Tetiana Hrynchuk

  25-34

• HUMAN CAPITAL AND LABOUR POTENTIAL: CAPITALISATION OF COSTS

  Olena Ataieva

  6-24

• THEORETICAL BASICS OF MANAGING THE PERFORMANCE OF ROAD ENTERPRISES IN THE CONDITIONS OF SUSTAINABLE DEVELOPMENT IN AN UNSTABLE WORLD

  Olexander Dogadailo, Yana Dohadailo, Iryna Demchenko

  44-57

• MARKETING ANALYSIS OF THE ASSORTMENT OF EXPECTORANT HERBAL MEDICINES FOR THE TREATMENT OF COUGH IN ARVI

  O. Yerenko, O. Maliuhina, I.V. Bushueva, T. Khortetska, G.P. Smoylovska

  58-70

• THE ROLE OF NATURAL CAPITAL IN RESTORATION OF THE SOCIAL VITALITY OF PERSONALITY

  Nataliia Donii

  71-88

• MEDIA ENVIRONMENT IN THE MIRROR OF LANGUAGE INNOVATIONS

  Nadiya Balandina, Tetiana Zinovieva

  89-114

• SLAVIC ARTEFACTS OF THE UPPER TYSA BASIN IN ARCHEOLOGICAL MAP

  Pavlo Penyak

  115-139