T-SHAPED MARKETING: A NEW FRAMEWORK FOR “HYBRID JOB” IN MODERN MARKETING
DOI:
https://doi.org/10.30890/2709-2313.2023-19-03-008Keywords:
Digitalization, labor market, T-shaped marketer, hybrid job, modern marketingAbstract
The paper examines new challenges and changes in marketing under the influence of digitalization processes. The main focus is on the emergence of new jobs in marketing that require distinctive sets of skills. Changes in the work of marketing departments,Metrics
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