SYNERGY OF MANAGEMENT AND MARKETING PROCESSES IN THE DIGITAL ECONOMY: UKRAINIAN CONTEXT
DOI:
https://doi.org/10.30890/2709-2313.2025-40-03-016Keywords:
digital transformation, management-marketing integration, wartime business adaptation, digital ecosystems, crisis-driven innovation, sustainable developmentAbstract
This research investigates management and marketing function integration within Industry 4.0 frameworks, focusing on Ukrainian business environments during wartime and digital transformation periods. The study addresses critical adaptation challenges faciMetrics
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