DEVELOPMENT OF EDUCATIONAL WEB APLICATIONALS IN THE CONTECST OF CONSUMER MARKETING REQUIREMENTS: THE EXPERIENCE OF HIGHER PROFESSIONAL EDUCATION IN UKRAINE

Ganna Kashyna; Larysa Hromozdova; Inna Kosiak; Antonina Artemenko; Konstantyn Antonyuk; Olexandr Nelyuba; Evgeny Momont; Yriї Momont

doi:10.30890/2709-2313.2025-43-02-011

DEVELOPMENT OF EDUCATIONAL WEB APLICATIONALS IN THE CONTECST OF CONSUMER MARKETING REQUIREMENTS: THE EXPERIENCE OF HIGHER PROFESSIONAL EDUCATION IN UKRAINE

Authors

Ganna Kashyna Academy of Labor , Labor Relations and Tourism
Larysa Hromozdova Academy of Labor , Labor Relations and Tourism https://orcid.org/0000-0002-4077-9229
Inna Kosiak Kyiv National University of Technology and Design https://orcid.org/0000-0002-2996-1679
Antonina Artemenko Kyiv National Economic University named after Vadym Hetman https://orcid.org/0000-0003-2426-875x
Konstantyn Antonyuk Luhansk Taras Shevchenko National University https://orcid.org/0009-0005-0053-6731
Olexandr Nelyuba Luhansk Taras Shevchenko National University https://orcid.org/0009-0008-6206-8664
Evgeny Momont Luhansk Taras Shevchenko National University https://orcid.org/0009-0004-9200-2173
Yriї Momont Luhansk Taras Shevchenko National University https://orcid.org/0009-0005-5430-4303

DOI:

https://doi.org/10.30890/2709-2313.2025-43-02-011

Keywords:

professional education, questionnaire, representative sample, professional portrait of the respondent, educational web platform, optimal web development framework, consumer marketing requirements

Abstract

This article presents the results of a study on consumer marketing requirements for educational software products. The research was conducted through a survey administered to a representative sample of respondents at the Department of Intelligent Systems

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Published

2025-10-30

How to Cite

Kashyna, G., Hromozdova, L., Kosiak, I., Artemenko, A., Antonyuk, K., Nelyuba, O., Momont, E., & Momont, Y. (2025). DEVELOPMENT OF EDUCATIONAL WEB APLICATIONALS IN THE CONTECST OF CONSUMER MARKETING REQUIREMENTS: THE EXPERIENCE OF HIGHER PROFESSIONAL EDUCATION IN UKRAINE. European Science, 2(sge43-02), 128–139. https://doi.org/10.30890/2709-2313.2025-43-02-011

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No. sge43-02 (2025): Intellectual and technological potential of the XXI century '2025

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This work is licensed under a Creative Commons Attribution 4.0 International License.

DEVELOPMENT OF EDUCATIONAL WEB APLICATIONALS IN THE CONTECST OF CONSUMER MARKETING REQUIREMENTS: THE EXPERIENCE OF HIGHER PROFESSIONAL EDUCATION IN UKRAINE

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