БРЕНДИНГ ВІТЧИЗНЯНОЇ ТЕРИТОРІАЛЬНОЇ ТУРИСТИЧНОЇ ДЕСТИНАЦІЇ У ПІСЛЯВОЄННОМУ ПЕРІОДІ РОЗВИТКУ
DOI:
https://doi.org/10.30890/2709-2313.2022-15-02-010Ключові слова:
tourism, territory, destination, post-war period, sustainable development, branding, imageАнотація
The article deals with the problem of branding of the domestic tourist destination in the post-war period. The theoretical foundations of the branding of the tourist area are considered. The content of the branding of the territorial tourist destination iMetrics
Посилання
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