БРЕНДИНГ ВІТЧИЗНЯНОЇ ТЕРИТОРІАЛЬНОЇ ТУРИСТИЧНОЇ ДЕСТИНАЦІЇ У ПІСЛЯВОЄННОМУ ПЕРІОДІ РОЗВИТКУ

Автор(и)

DOI:

https://doi.org/10.30890/2709-2313.2022-15-02-010

Ключові слова:

tourism, territory, destination, post-war period, sustainable development, branding, image

Анотація

The article deals with the problem of branding of the domestic tourist destination in the post-war period. The theoretical foundations of the branding of the tourist area are considered. The content of the branding of the territorial tourist destination i

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Посилання

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Опубліковано

2022-12-30

Як цитувати

Цвілий, С., Гурова, Д., & Жилко, О. (2022). БРЕНДИНГ ВІТЧИЗНЯНОЇ ТЕРИТОРІАЛЬНОЇ ТУРИСТИЧНОЇ ДЕСТИНАЦІЇ У ПІСЛЯВОЄННОМУ ПЕРІОДІ РОЗВИТКУ. European Science, 2(sge15-02), 151–158. https://doi.org/10.30890/2709-2313.2022-15-02-010