PROMISING GLOBAL SCIENTIFIC TRENDS IN CREATIVE MANAGEMENT: SWOT ANALYSIS AND FORECAST FOR THE AVIATION SECTOR IN UKRAINE AND WORLDWIDE
DOI:
https://doi.org/10.30890/2709-2313.2025-39-03-011Ключові слова:
Creative management, Innovation cycle, Technological modernization, Creative industries, Creative Europe program, Corporate values, Digital transformation, Economic value creation, Organizational competitiveness, Innovation-driven development, Resource efАнотація
Creative management has emerged as a critical catalyst for innovation, adaptability, and long-term competitiveness in today’s knowledge-based global economy. This article examines the evolution of creative management theory and practice, highlighting itsMetrics
Посилання
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