MARKETING MANAGEMENT OF QUALITY SYSTEMS IN TOURISM AND HOSPITALITY

Authors

DOI:

https://doi.org/10.30890/2709-2313.2025-45-03-039

Keywords:

marketing, management, quality systems, tourism, hospitality

Abstract

The ongoing transformation of modern travelers' demands compels market players to continuously improve their service and radically update their business models. Given these realities, managers in the tourism and hospitality sectors must focus on developin

Metrics

Metrics Loading ...

References

Tourism statistics of Ukraine. Official website. State Agency for Tourism Development. 2024. URL: https://www.tourism.gov.ua/blog/u-2024-turistichna-sfera-ukrayini-prinesla-v-byudzhet-mayzhe-3-mlrd-grn (accessed: January 10, 2026)

Analysis of consumer behavior. Official website. INMARKEN Internet marketing agency. 2024. URL: https://inmarken.com/uk/analiz-povedinky-spozhyvachiv/ (accessed: January 10, 2026)

Barrows, C., Powers, T., & Reynolds, D. (2012). Introduction to Management in the Hospitality Industry. 10th Edition. New Jersey: John Wiley & Sons.

Vlashchenko, N.M. (2018). Innovative technologies in the restaurant, hotel, and tourism industries. Kharkiv: KNUMH.

Balatska, N., Radkevych, L., Robul, Yu., Vdovichena, O., & Strenkovska, A. (2022). Digital technologies and digital marketing: new opportunities for the tourism, hotel, and restaurant business. Financial and credit activities: problems of theory and practice, 6(47), 424-432. https://doi.org/10.55643/fcaptp.6.47.2022.3924.

Dzhedzhula, O.M., & Volontyr, L.O. (2021). Digitization as a key factor in the development of the hospitality industry in the European Union countries. Economics, finance, management: current issues in science and practice, 3, 194-210. DOI: 10.37128/2411-4413-2021-3-13.

Alford, P., & Jones, R. (2020). The lone digital tourism entrepreneur: Knowledge acquisition and collaborative transfer. Tourism Management, 81, 104139. https://doi.org/10.1016/j.tourman.2020.104139

Kotler, P., & Keller, K. (2012). Marketing management. 14th ed., New Jersey: Pearson Education.

Parasuraman, A., Zeithaml, V., & Berry, L. (1988). SERVQUAL: A Multiple-Item scale Formeasuring Consumer perceptions of Service quality. Journal of Retailing. Spring, 12-40.

Cronin, J., & Taylor, S. (1994). SERVPERF versus SERVQUAL: Reconciling Performance-Based and Perceptions-Minus-Expectations Measurement of Service Quality. Journal of Marketing, 58(1), 125-131 https://doi.org/10.2307/1252256

Published

2025-12-30

How to Cite

Kozhukhіvska R. (2025). MARKETING MANAGEMENT OF QUALITY SYSTEMS IN TOURISM AND HOSPITALITY. European Science, 3(sge45-03), 213–222. https://doi.org/10.30890/2709-2313.2025-45-03-039