ANALYSIS OF THE MARKETING COMPLEX OF A CHARITABLE FOUNDATION: UKRAINIAN REALITIES

Authors

DOI:

https://doi.org/10.30890/2709-2313.2024-29-00-025

Keywords:

marketing complex, charity fund, competitiveness

Abstract

The article examines the peculiarities of the marketing complex of the GLOBA22 charitable foundation, which is manifested in its seven components, namely product, price, place, promotion, people, process and physical environment. It was determined that th

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References

GLOBA22: Офіційний сайт. URL: https://globa22.org.ua/

БО «Карітас України»: офіційний сайт. URL: https://caritas.ua/about/#

БФ «СпівДія»: офіційний сайт. URL: https://spivdiia.org.ua/

БФ «PEREMOGA»: офіційний сайт. URL: https://www.peremoga-ukraine.org/

Published

2024-04-30

How to Cite

Shevchenko, V., Mishustina, T., & Slepchenko, A. (2024). ANALYSIS OF THE MARKETING COMPLEX OF A CHARITABLE FOUNDATION: UKRAINIAN REALITIES. European Science, 3(sge29-03), 164–173. https://doi.org/10.30890/2709-2313.2024-29-00-025