MODERN RETAIL FORMATS AS DRIVERS OF SMALL BUSINESS DEVELOPMENT IN THE DIGITAL ECONOMY
DOI:
https://doi.org/10.30890/2709-2313.2025-45-03-012Keywords:
retail trade, small business, convenience stores, online retail, marketplaces, digital channels, hybrid formats, omnichannel, business scaling, competitiveness, digital economy, operational cycle, platform infrastructure, economic modernizationAbstract
The chapter examines the essence and significance of modern retail formats for small business development in the digital economy. Three key formats are analyzed: convenience stores as a traditional offline format, online retail as an innovative digital chReferences
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