СУЧАСНІ ФОРМАТИ РОЗДРІБНОЇ ТОРГІВЛІ ЯК ДРАЙВЕРИ РОЗВИТКУ МАЛОГО БІЗНЕСУ В ЦИФРОВІЙ ЕКОНОМІЦІ

Автор(и)

DOI:

https://doi.org/10.30890/2709-2313.2025-45-03-012

Ключові слова:

retail trade, small business, convenience stores, online retail, marketplaces, digital channels, hybrid formats, omnichannel, business scaling, competitiveness, digital economy, operational cycle, platform infrastructure, economic modernization

Анотація

The chapter examines the essence and significance of modern retail formats for small business development in the digital economy. Three key formats are analyzed: convenience stores as a traditional offline format, online retail as an innovative digital ch

Посилання

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Опубліковано

2025-12-30

Як цитувати

Яворська, Н. (2025). СУЧАСНІ ФОРМАТИ РОЗДРІБНОЇ ТОРГІВЛІ ЯК ДРАЙВЕРИ РОЗВИТКУ МАЛОГО БІЗНЕСУ В ЦИФРОВІЙ ЕКОНОМІЦІ. European Science, 3(sge45-03), 24–42. https://doi.org/10.30890/2709-2313.2025-45-03-012