СУЧАСНІ ФОРМАТИ РОЗДРІБНОЇ ТОРГІВЛІ ЯК ДРАЙВЕРИ РОЗВИТКУ МАЛОГО БІЗНЕСУ В ЦИФРОВІЙ ЕКОНОМІЦІ
DOI:
https://doi.org/10.30890/2709-2313.2025-45-03-012Ключові слова:
retail trade, small business, convenience stores, online retail, marketplaces, digital channels, hybrid formats, omnichannel, business scaling, competitiveness, digital economy, operational cycle, platform infrastructure, economic modernizationАнотація
The chapter examines the essence and significance of modern retail formats for small business development in the digital economy. Three key formats are analyzed: convenience stores as a traditional offline format, online retail as an innovative digital chПосилання
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