IMPROVEMENT OF THE MARKETING ORGANIZATION IN THE FIELD OF SERVICE PROVISION

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DOI:

https://doi.org/10.30890/2709-2313.2024-33-00-003

Keywords:

service sector, marketing strategies, consumer behavior, customer satisfaction, competitive advantage, technological advancements, globalization, personalization

Abstract

In an era characterized by intense competition in service provision, the effective organization of marketing strategies has emerged as a critical determinant of enterprise success. This study explores the imperative of enhancing marketing practices within

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Published

2024-10-30

How to Cite

Kvasova, L., Kurbatska, L., & Ochkas, R. (2024). IMPROVEMENT OF THE MARKETING ORGANIZATION IN THE FIELD OF SERVICE PROVISION. European Science, 2(sge33-02), 30–38. https://doi.org/10.30890/2709-2313.2024-33-00-003

Issue

No. sge33-02 (2024): Intellectual and technological potential of the XXI century '2024

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Chapters

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Copyright (c) 2024 Authors

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This work is licensed under a Creative Commons Attribution 4.0 International License.