IMPROVEMENT OF THE MARKETING MANAGEMENT SYSTEM OF CUSTOMER LOYALTY IN A FINANCIAL AND SERVICE ENTERPRISE
DOI:
https://doi.org/10.30890/2709-2313.2025-44-03-003Keywords:
customer loyalty, marketing management, financial and service enterprise, CRM, customer-oriented strategyAbstract
The article examines approaches to improving the marketing management system of customer loyalty in financial and service enterprises under conditions of increasing competition and digital transformation. It identifies key factors influencing customer loyReferences
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