INCREASING THE COMPETITIVENESS OF AN INDUSTRIAL ENTERPRISE BY IMPROVING MARKETING ACTIVITIES

Authors

  • Larisa Kurbatska Dnipro State Agrarian and Economic University https://orcid.org/0000-0003-2567-3060
  • Eva Rakus Dnipro State Agrarian and Economic University
  • Denis Slastion Dnipro State Agrarian and Economic University

DOI:

https://doi.org/10.30890/2709-2313.2025-44-03-004

Keywords:

industrial enterprise, competitiveness, marketing activities, digital marketing, market strategy

Abstract

The article explores strategic approaches to increasing the competitiveness of industrial enterprises through the improvement of marketing activities. It analyzes the impact of market dynamics, consumer behavior changes, and technological innovation on th

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Published

2025-11-30

How to Cite

Kurbatska, L., Rakus, E., & Slastion, D. (2025). INCREASING THE COMPETITIVENESS OF AN INDUSTRIAL ENTERPRISE BY IMPROVING MARKETING ACTIVITIES. European Science, 3(sge44-03), 97–104. https://doi.org/10.30890/2709-2313.2025-44-03-004

Issue

No. sge44-03 (2025): Scientific research in modern conditions of instability '2025

Section

Chapters

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